Titan Industries is a joint venture between the TIDCO, the TamilNadu Industrial Development Corporation and the Tatas.  It commenced its operations in 1987 with the production of high quality watches.  It has produced 45 million watches and is one the largest watch and jewellery manufacturers in the world. On an annual basis Titan manufactures 6.6 million watches and 1, 50,000 pieces of jewelry.	Product Code:TS150 Price: Rs 1500

Titan announced the launch of contemporary watches in steel on September 19, 2001.  Various multimedia campaigns are launched to promote the models.

Steel is a metal that is currently making its way into every fashion accessory over the world and hence Steel watches also gained popularity in the new fashion world.

Steel is a noble metal with timeless sheen and the Titan steel collection consists of a range of bracelets and leather strap watches for both men and women. They are priced nominally so that even the common man can afford these collections of watches.

Titan Steel collection has been designed by their in-house design team and manufactured at the hi-tech plant owned by them. 

The watches have a bold and fresh look characterized by the geometric and straight line design. Dials of different colors like Blue, Black and white with prominent markings are available that suits formal evening wear.

Most of the Titan steel watches are gents’ watches. Some of the models are 2198SL03 and 2196SL03 models are Ladies watches and Steel-1087SM02, 1087SM01, 1924SM01, 1924SM02, 1286SL01, 1159SM02, 1158SM01 are Gents models.

There are 32 models for gents. If you are finding for a cheaper sort that will make almost over and above the more exclusive ones this may be what you are looking for.

These watches are ideal for gifts too for any occasion from a wedding to a valentine day. To purchase them, a very easy way is to search their website for their authorized stores in your vicinity. Online shop is also available where one can choose the model from a list or search through the models.