Titan Industries is India's chief producer of watches and jewelry and ranks sixth in the world in the production of watches.
Among the categories offered by the company, Titan and Tanishq are the most popular brands.
Titan was set up in the year 1984 and its operations began in a joint alliance with Tata Group and the Tamilnadu Industrial Development Corporation.
Titan’s entry in to the market has brought in new dimension to the watch industry, made possible by usage of quartz technology to compete globally.
In 1995, the company had expanded its operations that have seen them in jewelry industry in the name of Tanishq. Going by the customer demand to its watch brand, Titan brought out Sonata brand that was unique in its style and reasonably priced to reach majority of the people.
They got permissions for the import of international brands like Tommy Hilfiger that belongs to best quality fashion watches segment. Fastrack was the third brand that was brought out to target particularly the youth segment.
Growing confidence among the people about the company has further made them to invade into Fashion Eyewear category. Fastrack Eye-Gear sunglasses are the output from this category. Latest from the company is the launch of Xylys, first Swiss Made watch brand in 2006.
The total production of watches per year comes around nine million and above 75 million dedicated customers. Hosur, Dehradun, Roorkee and Himachal Pradesh and an ECB plant in Goa are the production units of the company.
The other products include such as Titan Edge, Titan Raga Nebula, Wall Street, Regalia and Gold & Steel. Currently the Titan group holds above 60% of the domestic market share in the structured watch market.
'World of Titan', is the name of the official showroom that is 200 in numbers. Titan watches are promoted with the support of above 10,000 outlets in more than 2,300 cities and globally in more than 30 countries, mainly in the Middle East and Asia Pacific.
There are six hundred and eighty service centers set up for the purpose of effective product servicing. The company has a first-class design studio both for watches and jewelry. Tanishq has established itself as one of the leading jewelry retailers.
The company has achieved ISO 9001: 2000 certification for both Watch and Jewelry divisions, ISO 14001 for maintaining environment system standard.
One can get these products at a reasonable cost and has imprinted the image of being a creativity designer brand from the view of the people.